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Benefits
of Web Site |
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1. |
Project
your Business Image |
| 2. |
Use
as an extension for your newspaper or magazine advertising |
| 3. |
Use
as a Brochure |
| 4. |
Increased
Productivity of Sales Personnel |
| 5. |
Direct
Reduction of Cost |
| 6. |
Ease
of Adding New Products |
| 7. |
Reduce
Customer Support Costs |
| 8. |
24
Hours Present Help your Marketing Address A Wider Audience |
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1. |
Project
your Business Image |
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In
the present digital age, a Web presence proves to
customers that your business exists. A www.CompanyName.com
web site and email address of yourname@CompanyName.com
proves you’re serious about what you do and gives your
customers another way of contacting you. When producing
business communications using web site, it's never a good
idea to cut corners or put your business's image at risk
by using those free or hard-to-remember web site address
(e.g. free web site address under another Service
Provider). You've certainly heard that people judge you by
the way that you look, and when it comes to your business,
people do their judging with their dollars.
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| 2. |
Use
as an extension for your newspaper or magazine advertising |
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Newspaper
and magazine advertising is very expensive. Or it could be
much less expensive, if you designed smaller advertisement
and included your www.CompanyName.com. For a fraction of
the cost, the potential client could read (and see) as
much as he or she wants to about your products or
services. In short, use your web site to supplement your
regular marketing efforts.
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| 3. |
Use
as a Brochure. |
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Consider
how much it costs to design, layout and print simple 3 fold 2 color
brochure. Then consider how much information you can fit on that limited
paper space, and how many can you afford to print and distribute. What if
something changes? Redesign, reprint... Web site can have as much space as
you need for miniscule cost compared to paper. Plus it's updateable,
interactive, you can measure customers' visits and what parts of the site
they liked the best.
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| 4. |
Increased
Productivity of Sales Personnel. |
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Prior
to a company establishing a web site, its sales staff usually needs to
explain everything to potential new customers. Questions need to be
answered, brochures need to be mailed or overnighted, phone calls need to
be made --all of which take time and effort. But when a company develops a
web site that effectively describes all products and services and shows
the solidity and integrity of the company, customers often require only a
few phone calls before they are ready to buy. This translates directly
into "achieving more while doing less" -- a goal of any
marketing tool.
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| 5. |
Direct
Reduction of Cost. |
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As
a result of a sales staff's increased productivity, many marketing
expenses can be reduced by a good web site. Cost reductions are the result
of:
- Fewer
and shorter long-distance calls and faxes,
- Reduced
overnight deliveries and mailings,
- Reduced
need for designing and printing of brochures and other sales
materials, and
- The
possibility of replacing a high percentage of phone calls with
E-mails.
All
of the above points are especially pertinent for reducing expenses when
handling overseas customers.
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| 6. |
Ease
of Adding New Products. |
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When
a company's marketing materials include only written brochures, sell
sheets, flyers, etc., it's costly and time consuming to add new products.
Often, companies need to completely re-design and re-print brochures when
adding just a single new item.
But with a web site, all that's required is to add a new page, and to
refer customers to it. Information about all products can be much more
extensive than when using printed brochures because there is, practically
speaking, no limit to space on a web site. Every aspect of product and
service can be set forth in detail -- including model features and prices,
servicing, warranties, etc. The cost of this is miniscule compared to the
cost of creating new written material.
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| 7. |
Reduce
Customer Support Costs. |
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Without
a web site, a company is forced to handle all customer inquiries and
complaints via phone, fax or letter. This often requires numerous
dedicated personnel and may even entail round-the-clock availability of
technical staff. But a company can use part of its web site specifically
for taking care of product questions. Many companies encourage customers
to E-mail, rather than call. This allows employees to respond at their
convenience, and enables them to gather all required information before
responding.
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| 8. |
24
Hours Present Help Your Marketing Address A Wider Audience. |
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Many
web browsers today prefer to shop or gather information in the evenings
and on weekends -- the very times that a company's sales staff may not be
available. A web site, quite literally, is available for access 24 hours a
day, 7 days a week. And being "open" all the time doesn't cost a
penny more. This can allow a company to reach a wider market than if its
sales personnel simply sat at their desks calling prospective customers
during regular business hours.
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